Tresor Noir
A luxury storefront for Mauritian pearl jewellery in five languages, with an AI concierge, private video presentations and a multi-boutique back-office — one codebase, one shop per deployment.
Trésor Noir sells rare pearls the way a private jeweller would: slowly, personally, in your language. The storefront presents AAA-grade Tahitian, Akoya and South Sea pearls set in 18-carat gold, each piece with a lifetime certificate and insured worldwide shipping.
What it does
- Five languages — French, English, Spanish, Italian and German, with locale-aware URLs and SEO per language.
- Collections and pieces — Signature, Maurice and seasonal lines, each piece with its story, its pearl grade and its metal.
- AI concierge — a conversational assistant that knows the catalogue, the pearls and the care instructions, and answers like a jeweller, not a chatbot.
- Private video presentations — book a slot; an expert shows the pieces live on camera and can sketch a bespoke design with AI during the call (« Dessine-moi un bijou »).
- Appointments and orders — booking, checkout with Stripe, order tracking.
- Live gold and silver prices — the back-office follows the market so that pricing stays honest.
Multi-boutique
Behind the flagship, a dedicated back-office (Trésor Admin) manages several boutiques — each with its own identity, brand, collections, pieces, orders and appointments — and a generic storefront deploys one shop per Vercel project from the same code. A new boutique is a configuration, not a rebuild.
Under the hood
Next.js storefronts, Laravel API, Stripe, Sanctum authentication shared with the studio's dashboard, Google Analytics and Vercel Web Analytics per boutique.
The context
An exclusive Mauritian jeweller wanted to sell pearls online without losing what makes a jeweller's shop special: time, advice, and the feeling of being the only customer. The site had to serve clients in five languages and, soon, several boutiques under one roof.
The build
The storefront is a Next.js site in five languages on the studio's Laravel API, with Stripe checkout and appointment booking. An AI concierge answers questions on the catalogue and pearl care; a private video studio lets an expert present pieces live and generate bespoke sketches with AI during the call. A dedicated back-office, Trésor Admin, manages boutiques, collections, pieces, orders and appointments, with live gold and silver prices. A generic boutique storefront deploys one shop per Vercel project from a single codebase, each boutique with its own identity, languages and catalogue.
The results
Trésor Noir is live at tresor-noir.com with its concierge and video studio; the back-office runs at admin.tresor-noir.com and the first partner boutiques are being onboarded. Adding a boutique now takes a configuration and an import file, not a new website.
A collection page — rings, necklaces and earrings set with Tahitian pearls
A piece: the pearl, the metal, the certificate, the story
The pearls — Tahiti, Akoya, South Sea — explained
Book a private video presentation with an expert
The full homepage — hero, collections, signature pieces, atelier and private presentations
The storefront on a phone
